edit doc to meet evaluation requirment Evaluation and Feedback Final Business Plan will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. Grading Criteria Activity/Competencies Demonstrated % of Final Grade The Executive Summary is clear and effective as a stand-alone overview of the plan /10 Description of the product/service features, benefits, pricing, current stage of development /10 Analysis of size, growth, trends, market segments, customers and competition /10 Persuasive description of the target market, product/service strategy, pricing, distribution, sales, advertising and promotion /10 Plan for production/delivery of product or services, product cost, operating complexity, resources required /10 Backgrounds of key individuals, ability to execute, organization structure, role of non-student executives, which students will execute /10 Resources and capabilities. Barriers that can be establishes Are they sustainable? /10 The financial plan is consistent and effective in capturing financial performance. Key assumptions on risks, growth, margins, major expenditures and seasonality are clearly described /10 Proposal to investor/lender: amount of funding required, type of investment offering /10 Demonstrates good organization, including a strong introduction and conclusion /10