Effective Advertising

One key objective of using a simulation is to bring as much realism and critical thinking into the classroom as possible. Looking at advertising campaigns of actual companies can help make the connection between the simulation and the airline industry.

Evaluate the actual advertising of three airlines. The three airlines to be evaluated should be existing regional airlines of Canada. Describe the advertising message and identify the target audience. Evaluate the effectiveness of each ad campaign, explaining how the media choice supports the message and audience.

Airline 1 Airline 2 Airline 3

Company Name

Ad Message

Target Audience

Media Choice

Evaluation