Effective Communication Leads to Successful Mobile App Development TechWave Solutions was tasked with developing a mobile app for ShopSmart, a retail client, to enhance the shopping experience. Initially, communication issues caused delays and misalignment, risking project timelines. However, by improving communication strategies, the project was completed on time and exceeded client expectations. Challenges: - Misaligned expectations and unclear prioritization from the client. - Lack of communication between design, development, and marketing teams. - Scope creep due to infrequent check-ins and unclear documentation. Approach: Project manager John Williams implemented several key communication strategies: 1. Bi-Weekly Stakeholder Meetings - Regular check-ins ensured alignment on goals, priorities, and scope. 2. Centralized Communication Platform - Slack was used for real-time collaboration across teams. 3. Clear Documentation - Technical specs and design documents were shared and reviewed early. 4. Frequent Feedback Loops: Iterative feedback from the client ensured the app met expectations throughout development. 5. Cross-Functional Collaboration - Daily stand-ups among teams helped address issues quickly. Outcome: On-Time Delivery - The app was completed within the revised 5-month timeline. Client Satisfaction - ShopSmart praised the app's functionality and the consistent communication throughout the project. Improved Team Morale - Transparent communication boosted collaboration and motivation. By improving communication with stakeholders and within teams, TechWave Solutions successfully delivered a highquality app on time, meeting both client and team expectations. Source: Generated Case study QUESTION 1(20 Marks) Discuss the importance of communication in ensuring the successful completion of a project, using TechWave's experience as an example.