Effectively communicating the strategic vision to lower$-$level managers and employees is a valuabie tool tor

keeping company personnel well$-$informed about the company's strategic intent and long$-$term strategic plans.

winning their enthusiastic commitment to actions that boost company profitability.

enlisting the commitment of company personnel to actions that get the company moving in the intended direction.

making it easier for top executives to set stretch objectives and develop a balanced scorecard.

helping rally organization members to offer good ideas and suggestions for improving the company's strategy and operating

practices.