EI Martix using this info $1$ Microsoft has a very broad distrubution channel that markets through $3$ major channels $0\mathrm{.}082$

$2$ Microsoft has had a growth in revenues. In FY$23$ they reported $211,915$ million as compared to $198,270$ million in FY$220\mathrm{.}084$

$3$ Microsoft is the $2$nd largest company globally with a market value of $2\mathrm{.}46$ trillion as of Oct. $20230\mathrm{.}084$

$4$ Microsoft had $1\mathrm{.}2$ billion Office users in $2022,$ meaning that their brand and customer loyalty is high $0\mathrm{.}084$

$5$ Microsoft's R&D focus is significant and has facilities in the US$,$ China, India, the UK$,$ Canada, Ireland, and Israel $0\mathrm{.}064$

$6$ Microsoft has approximately $70,000$ issued US and international patenets and $19,000$ pending patents worldwide $0\mathrm{.}063$

$7$ Operates in $190$ countries, meaning it has massive market reach $0\mathrm{.}054$

$8$ Microsoft has seen a growth in Intelligent Cloud of $17\mathrm{.}3\%0\mathrm{.}022$

$9$ Microsoft has seen a growth in Productivity and Business processes of $9\mathrm{.}3\%0\mathrm{.}022$

$10$ Leading software company due to their services $0\mathrm{.}024$

Weaknesses Weight Rating

$1$ Microsoft has not seen an increase in acquisitions and investments $0\mathrm{.}091$

$2$ Has not entered into new markets even though there is the potential to do so $0\mathrm{.}091$

$3$ Microsoft has a dependance on hardware manufacturers as it does not produce its own hardware $0\mathrm{.}072$

$4$ Microsoft windows program is considered to be more expensive than other alternatives $0\mathrm{.}052$

$5$ Windows OS has a issues with security and is vulnerable to cyber attacks $0\mathrm{.}042$

$6$ Microsoft has had an increase in liabilities of $9\mathrm{.}5\%$ from FY$22$ to FY$230\mathrm{.}032$

$7$ Risk of not being able to grow in the mobile technology software $0\mathrm{.}022$

$8$ Microsoft is beginning to lose market leadership within the internet browsing segment based on $2023\text{'}$s most popular web browsers $0\mathrm{.}021$

$9$ Microsoft has been accused of antitrust violations as it has created a monopoly involving a free browser $0\mathrm{.}021$

$10$ Once Windows $11$ was launched, there is complaints regarding slow response rates. Only $15\mathrm{.}4\%$ of users have installed Windows $11$ due to the high rate of complaints $0\mathrm{.}022$