Eight common differences between services and goods but they do not apply equally to all services.

Give an example of each implications of these differences?

and propose a solution trask for each

Difference Most service products cannot be inventoried Intangible elements usually dominate value creation Services are often difficult to visualize & understand Customers may be involved in co- production Slide 2010 by Lovelock & Wetz Differences, Impli Marketing-Relate Difference People may be part of service experience Operational inputs and outputs tend to vary more widely .Time factor often assumes great importance Distribution may take place through nonphysical channels