Either individually or in a group, you will pick a brand or product to evaluate. You will be evaluating this brand throughout the quarter. This should be something you like and are interested in$.$ Consider using a small or medium$-$sized brand as the big brands often have too many products. This could also be a family business that you or one of your group members is involved with.

Understand your competitors:

Name $2$ competitors to your product or service. Are they direct or indirect competitors?

What is the size and location of their companies?

How long have they been in business? Do they have a good reputation?

What type of customers do they have? What do those customers look like?

Look and list the pros and cons of each competitor as well as your products pros and cons. Do you see opportunities for your product$/$service$?$

Is the market financially viable and reachable?

Using this information create both a competitive chart and a SWOT for your product.

Your paper should be $2-4$ pages $($typically$,$ two double$-$spaced pages$),$ not counting cover page, reference list page, appendices, figures, or tables.

Your assignment should include a title page and a reference list be completed in Times New Roman $12-$point font, double$-$spaced, with appropriate header, page numbers, one$-$inch margins, and meet all other requirements of APA Stylebook.

Please use at least two appropriate scholarly or professional reference formatted in the most current APA format.

An abstract is not required.

Using Grammarly to proof your grammar, spelling, and punctuation is recommended. All students have free access to Grammarly Premium. AI programs, such as Chat GPT$,$ are strictly prohibited. Your writing must be your own.

Please refer to the rubric associated with this assignment for detailed guidance about expectations and grading.

Please submit this assignment through D$2$L by $11$:$59$PM Central Time on the $6$th day following the class period.