Elaborate the following for the Apple Inc.

Marketing Activities to Build Brand Equity   

Intergraded Marketing Communication (IMC) related to Brand Equity

Leveraging Secondary Brand Associations (co-branding, endorsement, sponsorship, etc.)

Introducing and Naming New Products and Brand Extensions (examples, directions, etc.)

Answer rating: 100% (QA)

Apple Inc has built a strong brand equity over the years through a number of marketing activities Some of these activities include 1 Spons oring high profile events Apple has a long history of sponsor... View the full answer