Elaborate the phenomena of Brand Positioning from the company’s point of view in achieving the Market share?  How Brand Positioning affect the minds of customers from the target market point of view? 

Does it is necessary for the market professional to identify Points of Difference and Points of Parity? Do the above two attributes affect the daily useable products called FMCG and Durable products? Explain with the examples?  Do we need to understand the concept of “ foot in the present” and “ foot in the future” from Brand Positioning point of view?

Answer rating: 100% (QA)

From the companys point of view brand positioning refers to the process of designing the product of an organization and image to occupy a peculiar pla... View the full answer