Electronic Arts (EA) conducts an experiment to test the effectiveness of a sales promotion for their video game, Sim City 5, and finds out that more people actually buy the game when no sales promotion is used. One year later, marketers at EA use this surprising finding to convince the CEO nor to use this promotion for the newest game. Sim City 6. Which type of data were the marketers using in their most recent decision? a) Primary data Ob) Internal secondary data c) External secondary data d) Target data Current research suggests that corporate social responsibility (CSR) helps a company's financial performance when: a) the company has strong marketing capabilities b) the company has a good existing reputation Oc) there is a high degree of fit between the brand and the CSR domain d) all of the above According to the article "New Pepsi Product" (CP3)," which macro factor from the external environment provided the most direct opportunity for its new relaxation beverage, Driftwell? a) Political/legal - changes to existing laws around food/beverage regulation b) Economic - decrease in consumer purchasing power c) Sociocultural - growing consumer interest in stress reduction and relaxation products d) Technological - advances in food science that allow efficient extraction of amino acids