Element 3: Application, Performance and Change Now you have a better understanding of YourHome from the strategic and organisational perspectives. And you now required to do the following: Suggest the digital platforms required by YourHome Develop an application portfolio for YourHome Apply a balanced scorecard for YourHome for assessing the performance of the application portfolio Discuss how to implement the changes required by YourHome Word count or equivalent: 2000 (excluding references and appendices) Case Study YourHome YourHome is a small family-owned bed and breakfast (B&B) business. YourHome has been running in a small touristic town in the UK for more than a decade. YourHome offers budgeted accommodation and continental breakfast for travellers. YourHome has been a flagship B&B in the town, and it is known by great customer service. The business has been good not until recently when a chained-brand hotel is built the town two months ago. The chained-brand hotel offers modernised rooms at a similar rate as they have huge capitals from the investors aiming to penetrate the market for budgeted accommodation. As a result, YourHome business dropped drastically last month. Although the location of YourHome is better than the chained-brand hotel as it is closer to most of the touristic spots in the town. Still, due to the brand effect and membership reward system, some travellers have switched to the chained-brand hotel. The customer base of YourHome are existing customers or customers referred by existing customers. Most of the customer is either local or European. YourHome adopts "word of mouth" strategy to gain new customers. YourHome does not have any sophisticated digital platform. YourHome advertises the room on Airbnb website and booking.com. However, YourHome has to pay the agent fees to these agents for advertising the room. In addition, YourHome has a simple website that provides the room, location and contact details. YourHome also has simple systems written by family members for keeping customer details, finance and accounting activities. YourHome has ten employees (a few of them are family members). Two staff is working in the kitchen, two for cleaning, two for the reception and four for administration. As the founder of YourHome, you have decided to create and implement a digital strategy in order to maintain the current position in the market place. The deliverables are itemised in Element 2 and Element 3