Element of Competitive Advantage Exploit core competencies 7- Ced Example Applewood Seed Co. of Colorado has fifty years of experience growing and supplying native wildflowers, grasses, and herbs to seed distributors, landscapers, golf courses, state highway departments, parks departments, government agencies, garden centers, mining companies, hydroseeders, and reclamation companies. Applewood has both an in- depth horticultural knowledge of native plants and the ability to supply in bulk. A meditation instructor partners with a technology developer to market relaxation apps featuring soothing natural sounds and guided meditation exercises. The tech expert writes the code, and the meditation instructor develops the apps' content. A tropical fish hobbyist store allows customers to trade in plants that overgrow their aquariums for store credit. Since customers know they will eventually get at least part of their purchase price back as their plants grow, they are happy to buy plants from the store rather than online, and when they are in the store, they usually see some fish and supplies they want as well