Elements about estimation form basic for the untapped market potential. As a marketing advisor, compare and contrast the five forces of restriction for marketers to reach full potential. An example for each force is recommended.

Industry News 22nd September 2008 Cadbury is the world's biggest confectionery company with a number one or number two position in 20 of the 50 largest confectionery markets across the globe. We create chocolate, gum and candy brands people love brands like Cadbury, Trident and Halls. Purple Goes Green In July 2007 Cadbury launched our vision for the year 2020, Purple Goes Green, which is our absolute commitment to action on climate change. This stated our intention to shrink our global environmental footprint and set new targets building on the commitments made in our 2006 CSR report (when we committed to develop a reliance on renewable energy; reduce carbon based fuels and use 100% recoverable or biodegradable packaging). "We recognise that if we are serious about tackling climate change, we need to be "absolutely" committed. This means re-thinking the way we do business, embedding sustainability into every decision we take. Not only will this have a strong social and environmental impact but also a positive economic impact too in the longer term