$*$Elements of Business Model$($as table $3\mathrm{.}8)$

$*$Customer: who is the customer?

$*$Value proposition: what are the unique benefits? How to

delivery this value to customers?

$*$Differentiation & control: how to protect relationship?

$*$Scope of product and activities: what activities do we

do$?$

$*$Organizational design: what is the organizational

architecture of the firm?

$*$Value capture for profit: how to make profit? What are

the costs?

$*$Value for talent: how to get good resource?