Eliza Inc. manufactures and sells two fruit drinks: Kostor and Limba. Eliza Inc. prepared the budget...
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Eliza Inc. manufactures and sells two fruit drinks: Kostor and Limba. Eliza Inc. prepared the budget for 2020 assuming a 25% market share based on total sales in the Midwest region of the United States PLEASE ANSWER THE FOLLOWING QUESTIONS: Requirement Calculate the market-share and market-size variances for Eliza Inc. in 2020. (Calculate all variances in terms of contribution margin.) Comment on the results. Reference Kostor Limba Budget for 2020 Sales Sales Mix Contribution Volume in (Based on Margin per Unit Units Units) Contribution Margin Data table $ 4.85 161,000 70% $ 69,000 30 780,850 507,150 7.35 % 230,000 100 $ 1,288,000 % Total Contribution Margin per Unit Actual for 2020 Sales Mix Sales Volume in (Based on The total fruit drinks market was estimated to reach sales of 0.92 million cartons in the region. However, actual total sales volume in the Midwestern region was 1.035 million cartons. Budgeted and actual results for 2020 are as follows: Budget for 2020 Actual for 2020 Units Units) Contribution Margin Kostor 4.50 165,600 80 % $ 745,200 41,400 20 Limba $ 8.70 % 207,000 100 $ 360,180 1,105,380 6.15 Limba $ 17.00 $ 9.65 Total % Selling Variable Cost Cartons Selling Variable Cost Cartons Product Price Sold per Carton Price Sold per Carton 6.90 165,600 Kostor $11.00 $ 161,000 $ 11.40 $ 9.50 41,400 69,000 $ 18.20 $ Eliza Inc. manufactures and sells two fruit drinks: Kostor and Limba. Eliza Inc. prepared the budget for 2020 assuming a 25% market share based on total sales in the Midwest region of the United States PLEASE ANSWER THE FOLLOWING QUESTIONS: Requirement Calculate the market-share and market-size variances for Eliza Inc. in 2020. (Calculate all variances in terms of contribution margin.) Comment on the results. Reference Kostor Limba Budget for 2020 Sales Sales Mix Contribution Volume in (Based on Margin per Unit Units Units) Contribution Margin Data table $ 4.85 161,000 70% $ 69,000 30 780,850 507,150 7.35 % 230,000 100 $ 1,288,000 % Total Contribution Margin per Unit Actual for 2020 Sales Mix Sales Volume in (Based on The total fruit drinks market was estimated to reach sales of 0.92 million cartons in the region. However, actual total sales volume in the Midwestern region was 1.035 million cartons. Budgeted and actual results for 2020 are as follows: Budget for 2020 Actual for 2020 Units Units) Contribution Margin Kostor 4.50 165,600 80 % $ 745,200 41,400 20 Limba $ 8.70 % 207,000 100 $ 360,180 1,105,380 6.15 Limba $ 17.00 $ 9.65 Total % Selling Variable Cost Cartons Selling Variable Cost Cartons Product Price Sold per Carton Price Sold per Carton 6.90 165,600 Kostor $11.00 $ 161,000 $ 11.40 $ 9.50 41,400 69,000 $ 18.20 $
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