ELLED On Saturday, April 2, 2022, most features of Word will be disabled. Reactivate Amazon.com-Keeping the Fire Hot Amazon.com has gained the No. 1 spot as the world's largest Internet retailer. But, never content to on past laurels, CEO Jeff Bezos keeps introducing and upgrading Amazon products and services. It's hard to keep pace with new versions of the Amazon Kindle Fire, Prime Instant Video TV, and mc content streamed on demand. There's a variety of cloud computer services. And, Bezos keeps incre investments in new distribution centers staffed increasingly by robots. It's all part of a push to make Amazon the go-to choice for fast- even same-day- deliveries of as many of the products we consul possible. Decision Making and Innovation From its modest beginning in Jeff Bezos's garage in 1995, Amazon.com has grown into the megalithi online retailer. Bezos continues to diversify Amazon's product offerings and broaden its brand. Beyon simply finding more and more products and services to offer, he knows that he has to innovate in ord prevent his brand from becoming stagnant. No one is ever sure what will come next under Bezos's guidance. His guiding question is: "What kind of innovation can we layer on top of this that will be meaningful for our customers?" Amazon's Kindle almost single handedly launched the ebook revolution. Also, Amazon Prime could be seen as a revolution. Prime members get free two-day shipping and discounted one-day shipping as u as access to Amazon Instant Video, movie, TV and music streaming, and free content. It's all designec keep customers plugged into Amazon. Bezos calls Amazon Prime "the best bargain in the history of shopping, and it's going to keep getting better. There's no shortage of competition. Amazon has squared off against Netflix, Apple, and Google in reali of both hardware and digital entertainment. It bought top-shelf audio book vendor Audible.com and late Text Predictions: On I' Focus The due date for this submission has passed. New attempts will be marked as late. Answer with 360 words 3 Compare the latest initiatives coming out of Amazon with those of the actual or potential competition. Click here to enter text. 4. Conclude whether or not Bezos is making the right decisions as he guides the firm through today's