Question: Email CTR and Conversion Rate CTR starts at about 9 % and fluctuates between 8 . 5 % and 1 1 % . Conversion rate

Email CTR and Conversion Rate
CTR starts at about 9% and fluctuates between 8.5% and 11%. Conversion rate stays stable with the exception of little bumps in December, 2022 and March, 2023.
CTR shows a slight upward trend, with the exception of September, 2022. Conversions increase until September/October,2022 when they begin to decline.
CTR experiences a significant drop from November, 2022 to January, 2023. It recovers after that. Conversions increase until November, 2022, after which they decline for a couple of months.

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