E-Mail Introduction (Beginning of our Sales Presentation)

Learning Objective: To demonstrate the ability to effectively communicate with a potential sales client.

Instructions:

You are an account executive part of Golden Eagle Radio and responsible for getting advertisers to run ads on Golden Eagle Radio.

Roles:

Account Executive- First point of contact, usually responsible for maintaining the client relationship and closing the deal

Product: You sell :15, :30 and :60 commercials. Website sponsorship and Social Media Marketing (Instagram, Twitter, etc.). You also have to ability to do live events around campus.

Client: Duane Cofield EveryTable, Market Manager- Responsible for the marketing of all Everytable Restaurants in the Greater Los Angeles area. I am currently advertising online as well as in some food magazines. We met at a food event and I let you know that we were opening a store on your campus and told you to contact me with your offers.

Exercise Objective: You and your sales team are trying to get an appointment to meet with me to get me to run ads and sponsor a "Welcome Back Week" for $10K. You will start off by sending me an e-mail to introduce yourself and your company. Keep in mind we have already met, so feel free to use any personable things I may have mentioned in class for dialogue.