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Staying Fit at Sierra Publishing Company

Effective reports supply their readers with the information they need to be able to achieve specific goals. To write such a report, you need to make smart report$-$planning decisions.

The goal of this exercise is to demonstrate your understanding of the chapter's advice about these topics:

Characteristics and function of a problem statement

Characteristics and function of a purpose statement

$-$Deciding which factors to investigate

$-$Good and bad strategies for interpreting information

$-$Organizing logically to achieve your communication purpose

Read the case and answer the questions that follow.

Your company, Sierra Publishing Company, launched a corporate fitness program $18$ months ago. The results have been tremendous. Your employees have lost a collective $5,367$ pounds, and the employees have had fewer sick days and paid less for medical care. The problem? Many of the sales and management staff entertain clients at business breakfasts, lunches, and dinners. These employees have expressed concern that their hard work in the fitness program is sabotaged when they entertain clients and dine on food loaded with fat, calories, cholesterol, carbohydrates, and sodium. They also worry that hidden "hazards" in certain foods $($e$.$g$.,$ dressings, sauces$)$ may cause them to make poor food choices even when they are attempting to make good ones. Joe Moreno, a senior vice president, is trying to find ways to address employees' concerns. He has assigned you, his assistant, the task of researching the nutritional content of menus at the five restaurants where employees most frequently entertain clients. Even if the company pays a little more for healthful meals, this cost is offset by the benefits healthy employees bring to the company. You are to present your findings in a report. Joe will then share the information with all Sierra employees.

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