E-marketing, please don't copy and paste. Using Coca Cola

Imagine you are interviewing with Coca Cola Corporation (the brand you picked in Part A) to be a part of their Digital Marketing Team. As a part of your interview process, you are required to provide 5 ideas/ strategies/ tactics involving the Cokes digital marketing initiatives using a) Paid Media b) Earned Media and c) Owned Media. Also mention what kind of metrics you will be recommending to evaluate the strategies suggested by you. Please refer to the suggested format below:

Owned Media (5 ideas) :

1. FaceBook (First idea)

Tactic: ( If you are suggesting a post then write the post or a series of posts to achieve your stated objective)

Obective of your suggestive tactic: ..

Metric: #s of likes, shares etc.

2. (Second idea/ Media) and so on

Paid Media (5 ideas):