Embracing servitisation

MBHE's management is actively exploring servitisation as a strategic avenue to broaden its competit would entail transitioning from conventional product$-$centric sales to offering holistic solutions to enhanc encompassing installation, maintenance, and supplementary value$-$added services in conjunction offerings.

QUESTION $1$

$1\mathrm{.}1.$ By scrutinising the key findings of the consultant's report through the lens of Wheelwright and Hayes' $(1984)$ four$-$stage model of operations strategy, identify and critically discuss the current stage of MBHE's operations strategy, and delineate actionable steps for advancing to the next stage.