Emily, the marketing manager at a consumer goods company, understands the significance of creating the right branding
Question:
Emily, the marketing manager at a consumer goods company, understands the significance of creating the right branding for the company's products. She believes that a strong brand presence can have a significant impact on sales and the long-term success of the company. However, Emily needs to convince the finance team of the importance of investing in branding initiatives.
Question:
As a new recruit, Alex is tasked with helping Emily defend the importance of creating the right branding. In this scenario, analyze and provide a persuasive argument to the finance team about the value and long-term benefits of branding investments. Discuss the role of sensory assets, including visual and auditory elements, in influencing consumer decision-making.
Instructions:
In your response, consider the following points:
1. The Power of Branding
2. Impact on Sales
3. Long-Term Benefits
4. Sensory Assets
5. Return on Investment (ROI)
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey