How would AM General's marketing mix and positioning differ in its consumer market segments and a business-to-business

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How would AM General's marketing mix and positioning differ in its consumer market segments and a business-to-business segment such as targeting the Hummer at lumber companies?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Jan 05, 2021 04:35 PM

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How would AM General's marketing mix and positioning differ in its consumer market segments and a business-to-business

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Inot be wise far the Cans mohufacture to try to have different needs Chasacteristics Page No Saution ... View the full answer

Global Marketing management

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