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Nike launched the "Find Your Greatness" campaign in July $2012,$ right before the opening ceremonies of the Summer Olympics in London. In this campaign, Nik used social media, billboards, and television, among other outlets to inspire anyone who wants to achieve their own moment of greatness in sports. In this campaign, Nike used a$($n$)$ strategy.

Multiple Choice

$$ concentrated marketing communications

$$ integrated marketing communications

$$ multimedia communications

$$ promotional mix communications

$$ social media marketing

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