Question: Enabled: Test 3 Saved Help Save & Exit Subn A company has a new concept for a lightweight bicycle that can be easily folded and

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A company has a new concept for a lightweight bicycle that can be easily folded and taken inside a building or on public transportation. The company is currently engaged in concept testing. The most important question during this phase of product development pertains to

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the cost of research and development.

the price of the final product.

the respondent's purchase intentions if the product were made available.

the cost to manufacture the product

marketing and advertising costs.

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