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Cooperative advertising refers to

Multiple Choice

advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.

advertising paid for by several unrelated firms to promote a worthy cause such as cancer research.

advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expenses.

advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.

advertising that is paid collectively for all stores located within a specified geographic area, such as a five$-$mile radius around a par shopping center or strip mall.

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