Question: encompasses both direct contacts, including interactions when buying, using, and obtaining services, as well as indirect contacts, which most often involve unplanned touches with the

encompasses both direct contacts, including interactions when buying, using, and obtaining services, as well as indirect contacts, which most often involve unplanned "touches" with the company through word-of-mouth comments from other customers, reviewers, and news reports.
Multiple Choice
Sustainability marketing
The societal marketing concept
Customer relationship management
The customer experience
encompasses both direct contacts, including interactions when buying, using, and obtaining

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