Question: Encouraging customers to lend a hand and help co-create value in a service context has been suggested as a means of creating an enhanced consumer
- Encouraging customers to "lend a hand" and help co-create value in a service context has been suggested as a means of creating an enhanced consumer perception of value.
- What encourages a consumer to participate in service development?
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Consumers are encouraged to participate in service development when they perceive the following bene... View full answer
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