Question: Endius Case study URL : https://brainmass.com/file/245803/endius.pdf Using the Endius Inc.: Alternatives for Developing a New Medical Device case, could you help me answer these questions:

Endius Case study URL : https://brainmass.com/file/245803/endius.pdf

Using the Endius Inc.: Alternatives for Developing a New Medical Device case, could you help me answer these questions:

1. Assume that Tom Davison is willing to loan Endius the cash to cover the initial product development costs regardless of whether Endius chooses in-house develop- ment or outsourced product development with Product Genesis Inc. Contrast the cost to Endius of accepting the Product Genesis proposal with the cost of develop- ing the steerable forceps in-house. For the in-house alternative, what would it cost if it takes eight months to develop the prod- uct? 10 months? 14 months?

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