End-User Analysis: Segmenting and Targeting Homework (2): Questions 1- Why it's important to understand the end-user? 2- What are the benefits of grouping the end user? 3- What are the criteria used for segmenting the end - user related to distribution channel structuring? And discuss them. 4- Why the segmentation criteria affect the variety of marketing channels? 5- In order to decide on which marketing channel structure is more suitable for the end-user, the manager of the channel should understand the end-users: what to buy? Or the how to buy? 6- From a process perspective, explain the general steps to segmenting end-users. 7- The channel segmentation process should be designed to produce group of buyers who are: a. b. C. 8- Explain the service output segmentation template. 9- The information collected from the end-users segmentation are used to: a. b. c. 10- Discuss: a. Targeting a channel segment. b. The targeting concept