Question: Engage Strategy Task:For this assignment, you will analyze the contentstrategy forIKEA. Analyze the content strategy for IKEA. Select a minimum of 2 digital channels to

Engage Strategy

Task:For this assignment, you will analyze the contentstrategy forIKEA.

Analyze the content strategy for IKEA. Select a minimum of 2 digital channels to analyze. Example of channels you could analyze are the company's own website and blog, social media, mobile app, etc. For each of your selected digital channels, answer the following questions:

a. How effective is IKEA's content strategy in engaging the customer? Explain your answer.

b. Do you think the content was created by an in-house team or by an outside agency? Support your answer.

c. How do you think the content strategy leads to increased sales and higher customer lifetime value?

d. Can you think of one new approach to Engage Strategy not currently being used by IKEA? e. How would you use the Engage Strategy to improve engagement between your company and your customers?

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