Question: Engagement rates can be improved by Making sharing easy, Real Time Marketing, and use of UGC Limiting sharing, Real Time Marketing, and use of UGC

Engagement rates can be improved by Making sharing easy, Real Time Marketing, and use of UGC Limiting sharing, Real Time Marketing, and use of UGC Making sharing easy, Management by Objective, and use of UGC Making sharing easy, Real Time Marketing, and use of FGC The payoff for engagement as discussed in the chapter includes higher advertising spend positive word of mouth negative word of mouth neutral word of mouth Social communities create brand fans (according to the reading in Chapter 6) False True If a brand is meaningful in the emotional life of the consumer then they may become a fan of the brand they will become influencers they will demand discounts they will decide to share all brand content Some consumers are so engaged with a brand that they help in design and creation of products True False

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