Question: Engineers and technically trained people are particularly prone to falling in love with an idea for a product or service. They seem unaware of the

Engineers and technically trained people are particularly prone to falling in love with an idea for a product or service. They seem unaware of the need for the scrutiny they would give to a design or project in the ordinary course of their professional work. This problem is a reflection of which of the following?

.

lack of objective evaluation

.

inadequate understanding of technical requirements

.

lack of imagination

.

no real insight into the market

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