Question: Engineers at Future Electronics have designed a new wearable to rival the Apple Watch. The marketing department wants to find a way to identify the

Engineers at Future Electronics have designed a new wearable to rival the Apple Watch. The marketing department wants to find a way to identify the device in the minds of current wearable tech consumers and differentiate it from products made by their competitors. An important part of this effort is likely to be the selection of a

__________

Blank for the new device.

Multiple Choice

merchandiser

brand name

prototype

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