English for Business Communication

Section C-Sample 1 SECTION C: WRITTEN COMMUNICATION [15 MARKS] Instructions: Read the description and complete the given task below using open punctuation and fully blocked layout of a formal letter. Your letter should be about 200 words long. Extreme X Games has just launched their latest product, Spinner the Best. The product has been selling fast and has become the best seller. Spinner the Best has been promoted as a toy that helps children who have trouble focusing or fidgeting. The toy does come with a warning label that it must be used with adult supervision, and it is a choking hazard for children below 10 years old. After one year of its launch, the CEO is notified of the first lawsuit by a parent whose child choked on a part of the spinner which had to be surgically removed. After further discussion sessions, the board members have decided to pull the product from the market. As the marketing manager of the company, you are to write a letter to the retailers of this decision. Before you compose the letter, reflect on the following points: How How should you start your letter without directly communicating the bad news upfront? What is your company's business and what products do you offer? What specific product has caused you concern? How was the decision process made? What was the decision and why? What response do you expect from the retailers? How do you intend to gain back their confidence? Compose a letter and include ALL the above information. You may add any other relevant information