Question: Enhanced Marketing Principles - Chapter 1 -5 Marks 1 Question Name: Student Number: You are the brand manager for Nescafe Gold. Using the Product/Market Expansion

Enhanced Marketing Principles - Chapter 1 -5 Marks 1 Question Name: Student Number: You are the brand manager for Nescafe Gold. Using the Product/Market Expansion grid, identify one marketing growth strategy / per each quadrant for Nescafe Gold Vanilla Latte and/ or the beverage industry. Explain your choices. Note that your answers need to be specific to Nescafe Gold Vanilla Latte, not Nescafe in general. Reference: Pages 11-13. Upload your submission in Canvas. NESCAFE. GOLD VANILLA LATTE

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