Question: Ensuring that a firm's CRM data analysis applications can access the data the firm has collected from individual or business customers is characteristic of which

Ensuring that a firm's CRM data analysis applications can access the data the firm has collected from individual or business customers is characteristic of which step of the CRM process?

Multiple Choice

store and analyze information

evaluate customer data

generate customer analysis

develop customer profiles

process customer data

Ensuring that a firm's CRM data analysis applications can access the

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