Question: Entertainment 7 2 0 Inc. operates in 2 0 countries around the globe. The company clearly understands that the skin and hair type of customers
Entertainment Inc. operates in countries around the globe. The company clearly understands that the skin and hair type of customers varies from one country to another. Consequently, its products are customized to suit local needs and preferences of customers, even though the costs incurred while making these products are exceptionally high. This strategy helps the company behave as a local firm in a foreign market. In this scenario, which of the following strategies does Entertainment most likely implement?
a multidomestic strategy
a localasglobal strategy
a transnational strategy
a sole provider strategy
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