Entrepreneurship Project: Developing a Comprehensive Business Plan

Objective: The objective of this assignment is to cultivate your entrepreneurial mindset by

envisioning, conceptualizing, and formulating a comprehensive business plan for a venture

of your own creation. This assignment aims to enhance your understanding of various

entrepreneurial facets, including Human Resource Management $($HRM$),$ Marketing,

Operations, and Financial Planning.

Task: Your task is to develop a detailed business plan for a startup venture of your choice

based on the Mauritian territory. Your business plan should encompass all essential aspects

of entrepreneurship, with a particular focus on HRM and Marketing strategies. Your plan

should be innovative, feasible, and backed by thorough research and analysis on the

Mauritian context.

Guidelines:

$1.$ Venture Conceptualization:

a$.$ Define your startup concept, including its nature, purpose, and target market.

b$.$ Explain the unique value proposition of your venture and how it addresses a specific need

or gap in the market.

$2.$ Human Resource Management $($HRM$)$:

a$.$ Outline the organizational structure of your startup.

b$.$ Discuss the roles and responsibilities of key personnel.

c$.$ Propose a recruitment and selection strategy.

d$.$ Develop a plan for employee training and development.

$3.$Marketing Strategy:

a$.$ Conduct a market analysis to identify your target audience, competitors, and market

trends.

b$.$ Develop a marketing mix strategy $($Product$,$ Price, Place, Promotion$)$ tailored to your

target market.

c$.$ Outline your sales and distribution channels.

d$.$ Propose methods for customer acquisition and retention.

$4.$ Operations Plan:

a$.$ Detail the operational processes involved in delivering your product$/$service$.$

b$.$ Discuss resource requirements, including technology, facilities, and suppliers.

c$.$ Address any legal or regulatory considerations relevant to your venture.

$5.$ Financial Planning:

a$.$ Prepare a detailed financial forecast, including startup costs, revenue projections, and

expenses.

b$.$ Discuss your funding strategy, including potential sources of capital and investment

opportunities.

c$.$ Conduct a break$-$even analysis and assess the financial viability of your venture.

UTM BSc $($Hons$)$ Computer Science with Network Security

Project Management & Entrepreneurship $($BCNS$2104$C$)$ Module Assignment Page $3$

Deliverables:

$1.$ A well$-$structured business plan document in a form of a report, including all sections

outlined above.

$2.$ Minimum number of words: $5000.$

$3.$ Any additional materials $($e$.$g$.,$ market research reports, financial models$)$ that support

your plan.

Evaluation Criteria: Your assignment will be evaluated based on the following criteria:

$1.$ Originality and viability of the business concept.

$2.$ Depth and comprehensiveness of the business plan.

$3.$ Clarity and coherence of the report.

$4.$ Soundness of research, analysis, and strategic reasoning.

$5.$ Feasibility and realism of financial projections.