entry Education My Enrolments Sales Representative Registration Activity: CPPREP5007 Develop a strategic business plan in the property industry Section: Case Study Question You are now reviewing a question. Assessment Status: Returned - please review Assessor Comment: Please utilise the template provided Task 2 You (the learner) to develop a strategic business plan. The CEO of the real estate agent has given new directives regarding the increase of average profit annually. You, as a manager, have been given a job to analyse sources of information about the property market and business environment to determine both immediate and ongoing business opportunities. Complete cost-benefit analysis of property information to determine the viability of options. Analyse available information to develop an agency property market profile. Estimate demand for agency services and develop potential client profile. Determine resources to service projected demand and include them in an overall cost-benefit analysis. Establish an agency marketing positioning strategy--document a range of services to be provided with associated service fees. Conduct a break-even analysis of short- and long-term agency viability to ensure cash flow. Determine performance benchmarks and develop strategic directions accordingly. Submit a report incorporating the cost-benefit analysis of property information collated, client profile, agency's marketing strategy and associated fees. Use the template to record details of the process.