Question: Entry Mode and Pricing with the number set up, please fill in the excel sheet and show working begin{tabular}{|l|c|c|c|} hline Cost of production & 4

Entry Mode and Pricing

with the number set up, please fill in the excel sheet and show working

Entry Mode and Pricing with the number set up, please fill in

\begin{tabular}{|l|c|c|c|} \hline Cost of production & 4 & 4 & 4 \\ \hline & Domestic & \begin{tabular}{r} Mode A: \\ Foreign \\ Importer \\ Retailer \end{tabular} & \begin{tabular}{r} Modeign \\ Importer \\ Wholesaler \\ Retailer \end{tabular} \\ \hline Piccolo (Ex-factory) 100\% margin & 9.50 & 9.50 & 9.50 \\ \hline Tariff, Insurance \& Shipping Costs (18\%) & & & \\ \hline Importer pays (cost) & & & \\ \hline Importer's Mark-up (15\% of cost) & & & \\ \hline Wholesaler pays (cost) & & & \\ \hline Wholesaler's Mark-up (15\% of cost) & & & \\ \hline Retailer pays (cost) & & & \\ \hline Retailer's Mark-up (15\% of cost) & & & \\ \hline Consumer Price (with VAT 20\% in UK, 20\% in & & & \\ \hline \end{tabular} \begin{tabular}{|l|c|c|c|} \hline Cost of production & 4 & 4 & 4 \\ \hline & Domestic & \begin{tabular}{r} Mode A: \\ Foreign \\ Importer \\ Retailer \end{tabular} & \begin{tabular}{r} Modeign \\ Importer \\ Wholesaler \\ Retailer \end{tabular} \\ \hline Piccolo (Ex-factory) 100\% margin & 9.50 & 9.50 & 9.50 \\ \hline Tariff, Insurance \& Shipping Costs (18\%) & & & \\ \hline Importer pays (cost) & & & \\ \hline Importer's Mark-up (15\% of cost) & & & \\ \hline Wholesaler pays (cost) & & & \\ \hline Wholesaler's Mark-up (15\% of cost) & & & \\ \hline Retailer pays (cost) & & & \\ \hline Retailer's Mark-up (15\% of cost) & & & \\ \hline Consumer Price (with VAT 20\% in UK, 20\% in & & & \\ \hline \end{tabular}

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