Question: Environment Analysis: make a SWOT analysis for MC. 2) Strategy / Positioning: Do you believe that the shape of MC's candle potentially represents a sustainable

Environment Analysis: make a SWOT analysis for MC.

2) Strategy / Positioning: Do you believe that the shape of MC's candle potentially represents a sustainable competitive advantage? Why/Why not? How could you build on MC's value proposition?

3)Investment / Diversification: Considering the Ansoff Matrix, which type of growth strategy does this order represent?

4).Finance: Detail the incremental costs for fulfilling the order. How much incremental profit/loss does MC stand to make from the order (State any assumptions)?

5)Marketing:

a) Considering MC's cost structure, what are the main opportunities to improve MC's profitability?

b) What changes are required for MC to deliver on this opportunity?

6)Operations:

What would be MC's annual breakeven volume in units? Show your calculation of fixed and variable costs. State any assumptions.

7)HR / Ethics:

Could Lovejeet's expenditure of $525 on entertaining the retailer be constituted as a conflict of interest by the buyer? Explain why / why not.

8)Leadership:As the owners of MC, will you fulfil the order? Why or Why not?

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