environment technology size

Kemas Technology Corp. sells technological products such as laptops, tablets and personal computers. Over the years, the company has developed a good reputation for the quality of its products and customer service. However, the company faced fierce competition in the technological products market. Mr Raj, the owner of Kemas Technology Corp. has decided that if he is to stay in the business, he must widen his product range and compete directly with the other competitors. Hence, Kemas Technology Corp. has decided to venture into a new kind of business related to consumer electronics products such as television and MP3 players. In line with the new business venture that is taking place, Kemas Technology Corp. decides to build a 15,000 square-foot store and service center, and the company is now hiring new employees to sell the new line of consumer electronics. However, since his company will increase in size, Mr Raj is not sure of the best way to organize the employees. Currently he uses a functional structure, where employees are divided into marketing, production, accounting, and human resources. Mr Raj is wondering whether he should move to a different structure and create a separate sets of functions for each of his two lines of business. b. Do you think Kemas Technology Corp. should adopt a mechanistic or organic model of organizational design? Explain three (3) contingency factors that might affect this choice. [6 marks] TNT