Environmental issues, including climate change, are increasingly discussed in the executive suite as it relates to strategy formulation and implementation. Questions like how green a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end-users (customers) pay for a green option, are increasingly being considered.

Consider your own purchasing decisions and habits. How important are green options? Or is it just about price? Consider these questions from a small purchase perspective (e.g., a bottle of ketchup or a dish detergent) and from a large purchase perspective (e.g., an automobile or an out-of-country vacation).

Referencing your current employer (or a past-employer if you are not currently employed), do they have an intentional green policy and/or strategy? If yes, explain it strategically. If no, should they and make a strategic argument for it.