ENVIRONMENTAL SCAN ASSIGNMENT $(10\%$ COURSE GRADE$)$ Spring $2024$

Objectives

$$ To apply specific marketing concepts$/$theories to a specific industry that will be assigned to you.

$$ To learn how to conduct Secondary Research and use proper citations and references.

$$ To apply "University" level writing skills.

You are a marketer who is interested in conducting a business that relates to the Adventure Tourism industry. The environmental scan involves collecting facts about the industry through secondary research and including these facts in your report. In each section, you must then explain how you think each of the environmental factors could positively and$/$or negatively a company that is operating in the sector.

Based on your findings you are evaluating if this is a good or bad time to operate this type of business in Canada.