Question: er - + 50% Gotion 4 We the total groups arom? And how do you que otrat groupe PROVIDER to support your 16 marts W

marts W trenos de esta probandet Smart Wang of intramures nie ma

er - + 50% Gotion 4 We the total groups arom? And how do you que otrat groupe PROVIDER to support your 16 marts W trenos de esta probandet Smart Wang of intramures nie ma (man Wys under om man Som for (7 m tiore 202122 Aum- Google Chrome 1747257/View Paper 50% VA wy O TO R Question 4 (a) What are the two distinct groups in multisided platform? And how do you distinguish the two distinct groups? Provide a real-world example to support your answers. (6 marks) (b) What are the differences between the network effect and price/brand effect? (5 marks) (c) What is the meaning of 'critical mass' for a multisided firm? Discuss three ways in which the multisided firm can achieve critical mass. (7 marks) (d) Why is there a chicken and egg type problem in the platform market place? Suggest and discuss two solutions for this dilemma. (7 marks) er - + 50% Gotion 4 We the total groups arom? And how do you que otrat groupe PROVIDER to support your 16 marts W trenos de esta probandet Smart Wang of intramures nie ma (man Wys under om man Som for (7 m tiore 202122 Aum- Google Chrome 1747257/View Paper 50% VA wy O TO R Question 4 (a) What are the two distinct groups in multisided platform? And how do you distinguish the two distinct groups? Provide a real-world example to support your answers. (6 marks) (b) What are the differences between the network effect and price/brand effect? (5 marks) (c) What is the meaning of 'critical mass' for a multisided firm? Discuss three ways in which the multisided firm can achieve critical mass. (7 marks) (d) Why is there a chicken and egg type problem in the platform market place? Suggest and discuss two solutions for this dilemma. (7 marks)

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