erthos has developed an innovative bio$-$based material that offers a sustainable

alternative to traditional plastics and other materials commonly used in

consumer packaged goods $($CPG$)$ and other industries. A large CPG company has

expressed interest in transitioning to sustainable packaging solutions and is

considering partnering with your company. erthos will retain ownership of all

intellectual property $($IP$)$ related to the biomaterial and CPG companies will

license the right to use the IP for their packaging using a royalty model. Your

task is to assess the revenue potential and conduct a market sizing analysis for

your bio$-$based material within the CPG industry.

a$.$ Revenue Model

i$.$ Propose a royalty model that would allow erthos to capture the

largest revenue potential from CPGs$.$

ii$.$ Choose one CPG with publicly available information. Develop a

$5-$year revenue projection for erthos assuming the royalty model

you proposed in a$)$ i$.$ and making assumptions for how many

categories that the CPG would use the biomaterial for. Please show

your work and provide sources for your assumptions.

b$.$ Market Sizing

i$.$ Considering the CPG industry and royalty model proposed in a$)$ i$.$

estimate the total global available market for erthos. Please show

your work and provide sources for your assumptions.