Question: Essential Electrical (Pty) Ltd has completed a customer segment profitability analysis. Smaller projects have a contribution of R32 000 per project, whereas larger projects contribute

Essential Electrical (Pty) Ltd has completed a customer segment profitability analysis. Smaller projects have a contribution of R32 000 per project, whereas larger projects contribute R58 000 per project. On which customer segment should Essential Electrical focus its marketing efforts? Select one: o a. Smaller projects. O b. Larger projects. O c. Both projects. od. It will depend on the project contribution margin. o e. It will depend on the number of projects. f. It will depend on the number of projects and the contribution margin for each

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