Question: Establish what Subminimals communication objective should be while launching its product. According to you, how should they communicate with the target market segment you suggested

Establish what Subminimals communication objective should be while launching its product. According to you, how should they communicate with the target market segment you suggested above (Q1b)? On which of the five levels of the Hierarchy of

Effects [note: this is different from Maslows Hierarchy of Needs!] should

Subminimal be focusing? Explain why you believe this communication objective suits their product in this stage best.

Additionally, what kind of promotional efforts should they be deploying in order to meet this communication objective? Explain your pick.

150 words max.

Do these promotional efforts qualify as push marketing or pull marketing? Explain your answer. 150 words max.

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