Question: Este Lauder Companies2018 Case Study After reading Chapters 7 and 8 and the Este Lauder case, answer the following two questions: Explain market segmentation and

Este Lauder Companies2018 Case Study

After reading Chapters 7 and 8 and the Este Lauder case, answer the following two questions:

  1. Explain market segmentation and product positioning as a strategy-implementation tool for Este Lauder.
  2. Discuss the nature of Este Lauders financial position in strategy implementation.

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